Frequently asked
questions.

A team of engineers, data scientists, and performance marketers who previously built ads and data systems at Google Ads and Instacart. Meet the team →

Yes. You always retain full ownership and control of your accounts, and of the data and materials you bring to MAI. MAI connects to your accounts to do the work; it never takes them over.

No. MAI gives the existing team more capacity. People still set the strategy, goals, priorities, budgets, and constraints, and step in when a decision needs more business context or carries more risk. MAI takes on more of the recurring account work.

No. MAI helps your team monitor the account more consistently, use more business context, and act on useful findings sooner. Results still depend on the market, the offer, creative, measurement, account history, and the decisions made over time.

You remain the controller of your data and MAI processes it to provide the service. Access is permission-controlled, every meaningful change is logged, and MAI operates inside the guardrails you set. Full detail is in our Privacy Policy.

In part, and we would rather say so plainly. MAI may use de-identified, aggregated data — combined across customers so it can’t be traced back to you — for benchmarking, research, and product development. Under the Services Subscription Agreement, connected Google Ads data and analytics may also be used to improve the models behind the service.

Google Ads, Meta Ads, and Microsoft Ads, plus commerce and analytics sources such as Shopify, the Shopify Pixel, and Google Analytics where configured. Creative can sync from Google Drive. The exact connectors, permissions, and available history depend on your setup.

Each ad platform sees only its own account and the data passed into it. MAI adds account history, your first-party and business context, and a view across channels. Where MMM is in scope, it estimates channel contribution and diminishing returns from historical spend and business outcomes — so you can weigh budget tradeoffs beyond what any single platform reports. Model inputs, cadence, and access are scoped per agreement.

Yes. You receive $99 in credits with no credit card required. Use them at your own pace. Credits stay valid for 2 months, after which you pick a paid plan.

Credits power MAI’s skills for analysis, optimization, and reporting. Consumption varies with task complexity: simple questions use fewer credits, while reports, dashboards, debugging, and full media plans use more. See Pricing for the range for each skill.

Yes. You can upgrade or downgrade your MAI OS package at any time to match your ad spend. Credit changes take effect after your current billing period ends, so your service is never interrupted.

Monthly subscription credits carry over for one extra month at the end of each billing cycle. Add-on credits never expire and stay in your account permanently.

No. Pricing is based on your workspace, so your whole team shares one pool of credits.

Yes. Every plan includes full access to all skills and capabilities. Fully autonomous optimization and professional services are part of MAI PLUS.

Your data stops refreshing daily and agents pause. To resume, purchase an add-on package or upgrade your monthly plan. Nothing is charged automatically, and your campaigns keep running in your accounts as they were.

Monthly credits are part of your subscription and reset each billing cycle. Add-on credits are purchased separately, never expire, and stay in your account until used.

MAI PLUS plans are custom-tailored. To start or cancel, book a call with our team and we will take it from there.

Free starts with complimentary credits and no card. Professional is a monthly subscription with a shared workspace credit pool, and you see a credit estimate before each run. Where fees are tied to managed media spend, the fixed monthly component is billed in advance and the variable component in arrears. MAI+ is scoped to your agreement. See Pricing.

You can change plans as your needs change. Subscriptions run for the term set out in your order form and renew automatically unless either side gives at least 14 days’ notice before the term ends; free trials convert unless cancelled 7 days before they expire. Prepaid fees aren’t refundable. The Services Subscription Agreement is the source of truth.