STRATEGY
Where Should the Next Dollar Go?
Measure what your spend drives, compare the return on the next dollar, and validate the decision with incrementality experiments.
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Performance marketing insights from our people and our agents
Analysis, experiments, and practical lessons from the team building and running MAI on real ad budgets.
GUIDES Google Ads Says ROAS Is Up. Should You Actually Spend More?
STRATEGY How Promotions and LTV Should Change Media Buying
GUIDES How MAI's Microsoft Agent Keeps Microsoft Ads Current
GUIDES When Should You Increase Budget on a Campaign That Is Working?
GUIDES Your CPA Spiked Overnight. What Should You Check First?
GUIDES The 7 Questions Every Weekly Paid Media Report Should Answer
GUIDES How an AI Agent Turns Creative Files Into Campaign Decisions
GUIDES How MAI's Meta Agent Decides Which Ads Get More Budget
GUIDES Your Conversion Rate Dropped. Is It the Ads, the Landing Page, or Tracking?
GUIDES How an AI Agent Decides Which Search Terms to Scale, Test, or Block
GUIDES What Happens When an AI Agent Starts Tuning Your Campaigns?
GUIDES How an AI Agent Manages Google Shopping at the SKU Level
GUIDES How a Google Demand Gen Agent Gives New Creative a Fair Test
GUIDES Your Monday Report Shouldn’t Take Until Wednesday
GUIDES You’ve Been Running Ads for Months. Do You Know What’s Actually Working?
STRATEGY Something Changed in Your Ad Account. Now What?
STRATEGY What Happens After the Media Plan Is Approved?
GUIDES How One-Person Companies Can Run Performance Marketing With AI Employees
FIELD NOTES What We Heard at eTail Boston and GROW NY
STRATEGY AI Media Buying for Agencies: Build vs. Buy
FIELD NOTES What We Learned Scaling Google Ads With Delayed Conversions
GUIDES AI Media Buying for Home Decor Brands
GUIDES The Agentic Media Buying Playbook for DTC Brands
PERSPECTIVES Why General-Purpose AI Isn't Enough for Performance Marketing
STRATEGY Why Your Best-Performing Ad Channel May Be Getting Too Much Budget
STRATEGY What Should an AI Media Buyer Actually Do Every Day?
GUIDES AI Media Buying vs. Hiring Another Media Buyer
GUIDES When Should You Let AI Change Your Ad Budgets?
STRATEGY Your Ad Platforms Don't Talk to Each Other. Your AI Agent Should.
GUIDES How Much Autonomy Should You Give an AI Media Buyer?
STRATEGY How AI Agents Change the Economics of Performance Agencies
STRATEGY Enterprise Marketing Infrastructure Without the Enterprise Team
GUIDES Best AI Media Buying Tools in 2026
PERSPECTIVES Ad Platforms Solve for Volume. Who Solves for Your Margin?
GUIDES What Is an AI Performance Marketing Agent?
PERSPECTIVES When Everyone Has the Same Algorithms, Creative Matters More
GUIDES AI Media Buying for Health and Nutrition Brands
STRATEGY Why AI Agents Are Replacing Rules-Based Media Buying
GUIDES How to Choose a Performance Marketing Measurement System (2026)
FIELD NOTES Incrementality Testing in Practice: From Investment Case to Proof
GUIDES How AI Agents Simplify Google Ads Management for Performance Marketers
FIELD NOTES Three Simple Rules to Drive Results with AI
STRATEGY Measurement for AI Decision Systems
PERSPECTIVES Rethinking Product Design in an Agentic World
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