PRICING

Start free with $99
in credits.

Connect an account and put MAI to work today. No card, no setup fees, no sales call required.

Credits last two months. Subscribe when you see the value.

Free

Get started with $99 in complimentary credits.

$0/ month

One-time trial credits, valid for 2 months

Expires 2 months after signup. No card required.

  • $99 in credits to spend on any skill
  • Full access to all skills and capabilities
  • Free background monitoring, alerting, and briefings
  • Up to 2 ad accounts per platform
  • MMM report preview

No card required. Subscribe before your credits expire to keep your agents running.

MAI PLUS

Done-for-you management for larger accounts.

Custom

Pricing tailored to your scale.

  • Dedicated account manager support
  • Fully autonomous optimization
  • Access to professional services
  • Seamless transitions: start or cancel your service by booking a call with our team
  • Media plan onboarding
  • Custom MMM
  • A/B testing
  • Geo-lift studies
  • Everything in MAI OS

Credits fund MAI’s analysis, optimization, and reporting. Consumption varies with account size and task complexity, and you see an estimate before each run.

By continuing you agree to our Terms of Service and Privacy Policy. Paid subscriptions are governed by our Services Subscription Agreement.

Add-on credits

Top up any time, on any plan. Add-on credits never expire, and you can set a monthly cap for automatic top-ups.

$100

10,000 credits

$200

20,000 credits

$400

40,000 credits

$1,000

100,000 credits

Compare the plans

Every plan includes full access to all skills and capabilities. What changes is how usage is funded, how much MAI runs on its own, and how much support comes with it.

MAI plan features and included credits
Plan detailsFreeMAI OSMAI PLUS
Price $0 to start $99 to $999 / mo by package Custom pricing
Included credits $99 once, expires in 2 months 10,000 to 130,000 / mo by package Included credits, custom
Ad accounts 2 per platform 2 per platform Custom
Monitoring, alerting, and briefings ✓ Free ✓ Free ✓ Free
Insight and media plan skills Per run Per run Included
MMM report Preview only Custom Included
Fully autonomous optimization Not included Not included Included
Meetings and professional services Not included Not included Custom MMM, A/B testing, geo-lift studies

CASE STUDIES

Real brands. Real numbers.

All case studies

Cloaked

Technology and privacy

6x

growth in Google acquisition volume

“With MAI, Search has finally become a significant driver of new customers, and within the first month we realized an agentic approach could scale up profitable Search traffic without sacrificing CAC efficiency.”

Pulkit Gupta

Head of Marketing, Cloaked

Velotric

E-bike

118%

improvement in ROAS

“MAI’s audit helped us identify opportunities in a simple way. The agents identified new segments we could spend into and a better way to structure our campaigns.”

Adam Zhang

CEO, Velotric

Rate card

What each skill costs in credits. Ranges reflect account size and complexity, and you see an estimate before every run. Platform specialists are included, not billed separately.

Estimated skill credit usage and billing
SkillWhat it doesEst. creditsBilling
Auditing & analytics Chat-based analysis that finds what actually moves performance across your ad accounts. 80–500 Per run
Monitoring and alerting Watches accounts continuously and flags what needs a look, as it happens. Free Free
Reporting Daily briefings, weekly reports, and on-demand answers for any time range. 250–1,000 Per run
Media planning Creates and manages the media plan: your budget, your goal, and what MAI may change. 150–1,000 Per run
Tuning Daily optimization inside your media plan, applied automatically or held for review, as you set it. 150–1,000 Per run
Assets Keeps creative in one place, and generates or resizes variations for each placement. Varies Per run
Budget allocation Proposes the daily split within a platform, so the next dollar goes where it earns the most. 150–1,000 Per run
MMM report Full media-mix model for cross-channel tradeoffs. Preview free on every plan, then scoped to your accounts. Custom Book a call
Autonomous execution Where you set actions to automatic, MAI applies them without waiting for review. Unlimited MAI PLUS

Credit estimates are a guide, and most requests fall within the range shown. Larger accounts or detailed multi-step analyses may use more.
Monitoring and alerting is included on every plan at no credit cost.

Common
Questions

Is the free trial really free?
Yes. You receive $99 in credits with no credit card required. Use them at your own pace. Credits stay valid for 2 months, after which you pick a paid plan.
What can I do with credits?
Credits power MAI’s skills for analysis, optimization, and reporting. Consumption varies with task complexity: simple questions use fewer credits, while reports, dashboards, debugging, and full media plans use more. The rate card above shows the range for each skill.
Can I change plans anytime?
Yes. You can upgrade or downgrade your MAI OS package at any time to match your ad spend. Credit changes take effect after your current billing period ends, so your service is never interrupted.
Do unused credits roll over?
Monthly subscription credits carry over for one extra month at the end of each billing cycle. Add-on credits never expire and stay in your account permanently.
Is there a per-seat charge?
No. Pricing is based on your workspace, so your whole team shares one pool of credits.
Do I get access to all features on every plan?
Yes. Every plan includes full access to all skills and capabilities. Fully autonomous optimization and professional services are part of MAI PLUS.
What happens if I run out of credits?
Your data stops refreshing daily and agents pause. To resume, purchase an add-on package or upgrade your monthly plan. Nothing is charged automatically, and your campaigns keep running in your accounts as they were.
How are add-on credits different from my monthly plan credits?
Monthly credits are part of your subscription and reset each billing cycle. Add-on credits are purchased separately, never expire, and stay in your account until used.
How do I start or cancel a MAI PLUS plan?
MAI PLUS plans are custom-tailored. To start or cancel, book a call with our team and we will take it from there.

More on billing and credits in the full FAQ.

Less managing. More growing.

Connect an ad account and see what MAI finds, or have us walk you through MAI using your own campaigns.

$99 in credits on signup. No card required.