CASE STUDIES
How MAI agents scaled Cloaked’s Google acquisition 6× without increasing CAC.
Consumer app · Technology and privacy · Google Ads (Search + Demand Gen)
Background
Cloaked is a consumer privacy and security platform founded in 2020 by brothers Arjun and Abhijay Bhatnagar. It helps people manage online identity risks through privacy-enabled phone numbers, emails, and passwords; data broker removal; dark web monitoring; a VPN; identity theft insurance; and AI-powered call screening. Cloaked had already found rapid growth with Meta Ads and raised $375 million in Series B and growth financing in March 2026, but Google Ads remained an underperforming acquisition channel.
The problem
Before MAI, Cloaked could acquire customers through Google Ads at limited scale, but increasing spend pushed CAC beyond the profitability threshold. The account lacked the campaign structure, keyword depth, and conversion learning required to scale efficiently. Brand demand was still limited, so Non-Brand Search needed to capture high-intent consumers looking for privacy solutions while the broader strategy created demand that could return through Search. The category’s language also changed constantly as concerns around spam, scams, data brokers, identity theft, reputation, and AI evolved.
What MAI did
Built the Search foundation.
MAI agents rebuilt the campaign structure for stronger bidding efficiency, measurement, and non-brand coverage. The agents continuously applied live consumer search behavior to expand keywords and reallocate budget toward the highest-quality demand, creating the efficiency and learning needed to scale within Cloaked’s CAC guardrail.
23 campaigns restructured · ~2K keywords optimized · all within Cloaked’s CAC guardrail
Expanded to a full-funnel Google strategy.
Once Search had a stable foundation, MAI added Demand Gen at the mid-funnel and video campaigns to grow awareness. Upper- and mid-funnel investment created demand, Search captured it, and the resulting conversion signals helped the full Google ecosystem optimize more effectively.
Upper-funnel investment created demand. Search captured it. The conversion signals made the whole account optimize better.
Results
Demand Gen and Video campaigns contributed to growth without increasing CAC, turning Google into a significant driver of new customers.
“With MAI, Search has finally become a significant driver of new customers, and within the first month of working with MAI we realized an agentic approach could scale up profitable Search traffic without sacrificing CAC efficiency.”
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Adam Zhang · CEO, Velotric