Introducing MAI
Scale your Google Ads profitably
Scale your Google Ads profitably
Scale your Google
Ads profitably
Grow your sales and get higher ROAS with complete transparency and none of the complexity.
Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Grow your sales and get higher ROAS with complete transparency and none of the complexity.
Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Grow your sales and get higher ROAS with complete.
Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Increase
Increase
Increase
ROAS
ROAS
Efficiency
Efficiency
Sales
Sales



Connect
Connect
Connect



Plan Configuration
Plan Configuration
Plan Configuration
edited
edited
edited
Target ROAS
Target ROAS
Target ROAS
5-6.5x
5-6.5x
5-6.5x
Daily budget
Daily budget
Daily budget
$1,220-1,240
$1,220-1,240
$1,220-1,240
Start and End date
Start and End date
Start and End date
12th May 2025-24th May 2025
12th May 2025-24th May 2025
12th May 2025-24th May 2025
Plan detail
Plan detail
Plan detail
Hide
Hide
Hide
New campaigns we will create
New campaigns we will create
New campaigns we will create
We will be creating new campaigns for this marketing plan based on your product groups and customer search patterns. Each campaign targets specific customer interests with optimized keywords and product listings to efficiently capture customer’s intent.
We will be creating new campaigns for this marketing plan based on your product groups and customer search patterns. Each campaign targets specific customer interests with optimized keywords and product listings to efficiently capture customer’s intent.
We will be creating new campaigns for this marketing plan based on your product groups and customer search patterns. Each campaign targets specific customer interests with optimized keywords and product listings to efficiently capture customer’s intent.
Campaign type
Campaign type
Campaign type
Campaign name
Campaign name
Campaign name
Products list
Products list
Products list
Justification
Justification
Justification
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
humidifier
dreo evaporative humidifier
view all 138+
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximu
Updates to your existing campaigns we will make
Updates to your existing campaigns we will make
Updates to your existing campaigns we will make
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximus vivamus. Volutpat ac aenean felis dolor rhoncus ipsum. Praesent magna eget ullamcorper venenatis curabitur consectetur tempor lobortis orci.
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximus vivamus. Volutpat ac aenean felis dolor rhoncus ipsum. Praesent magna eget ullamcorper venenatis curabitur consectetur tempor lobortis orci.
Lectus venenatis curae faucibus tortor blandit nisi pharetra amet. Ultrices malesuada condimentum ultrices; justo rutrum senectus maximus vivamus. Volutpat ac aenean felis dolor rhoncus ipsum. Praesent magna eget ullamcorper venenatis curabitur consectetur tempor lobortis orci.
Existing Campaigns name
Existing Campaigns name
Existing Campaigns name
Products we will remove from this campaign
Products we will remove from this campaign
Products we will remove from this campaign
Women winter wool coat
Women winter wool coat
Women winter wool coat
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Women winter wool coat
Women winter wool coat
Women winter wool coat
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Women winter wool coat
Women winter wool coat
Women winter wool coat
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Women winter wool coat
Women winter wool coat
Women winter wool coat
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Women winter wool coat
Women winter wool coat
Women winter wool coat
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Humidifier - Pmax - MAI - 0214
Welcome to MAI! You can use this chat to ask questions about your marketing campaigns and business performance
Welcome to MAI! You can use this chat to ask questions about your marketing campaigns and business performance
Welcome to MAI! You can use this chat to ask questions about your marketing campaigns and business performance
Target ROAS
Target ROAS
Target ROAS
5-6.5x
5-6.5x
5-6.5x
Daily budget
Daily budget
Daily budget
$1,220-1,240
$1,220-1,240
$1,220-1,240
Ask MAI about your campaigns...
Ask MAI about your campaigns...
Ask MAI about your campaigns...
Built by a team from world-class companies
Built by a team from world-class companies
PAIN POINTS
PAIN POINTS
PAIN POINTS
MAI solves the top challenges of 7-figures brand
MAI solves the top challenges of
7-figures brand
MAI solves the top challenges of
7-figures brand
Struggling to Scale Profitably
Increasing your Google Ads budget leads to diminishing returns. You're stuck at a plateau, burning more money without profitable sales growth.
Dealing with Black Boxes
Agencies make campaign changes without clearly articulating the why behind them. Google pushes recommendations you rightfully don't trust.
Drowning in Data
Your dashboards show endless metrics but don't tell you what to do next. You endup spending hours interpreting yesterday's performance instead of making today's optimizations.
KEY FEATURES
KEY FEATURES
KEY FEATURES
Discover the power of AI-driven Google Ads management
Discover the power of AI-driven Google Ads management
Discover the power of AI-driven Google Ads management
Intelligent Media Plans
Intelligent Media Plans
Our platform uses machine learning to structure campaigns based on real customer search behavior, delivering precise optimizations to maximize ROAS and eliminate wasted spend.
Our platform uses machine learning to structure campaigns based on real customer search behavior, delivering precise optimizations to maximize ROAS and eliminate wasted spend.
Smart Product Grouping: Organizes your catalog based on customer buying patterns and SKUs performance
Smart Product Grouping: Organizes your catalog based on customer buying patterns and SKUs performance
Predictive Bidding Strategy: Allocates budget based on conversion probability.
Predictive Bidding Strategy: Allocates budget based on conversion probability.
Dynamic budget reallocation : Automatically shifts spend from underperforming to high-performing campaigns
Dynamic budget reallocation : Automatically shifts spend from underperforming to high-performing campaigns
Analyzed your account
Analyzed your account
After analyzing 4,005 products in your Google Ads account,we found that creating focused shopping campaigns will help improve performance.
After analyzing 4,005 products in your Google Ads account,we found that creating focused shopping campaigns will help improve performance.
Grouped your products
Grouped your products
MAI grouped similar products by analyzing titles, descriptions, and landing pages then predicted performance metrics for each group.
MAI grouped similar products by analyzing titles, descriptions, and landing pages then predicted performance metrics for each group.
Campaigns Recommendation
Campaigns Recommendation
Respecting your minimum Target ROAS of 500% and daily budget of [Z], we recommend the plan below. We will allocate 80% to proven product combinations and 20% to testing promising opportunities.
Respecting your minimum Target ROAS of 500% and daily budget of [Z], we recommend the plan below. We will allocate 80% to proven product combinations and 20% to testing promising opportunities.
What to expect
What to expect
Every day MAI will make Target ROAS and Budget adjustments to maximize performance.
Every day MAI will make Target ROAS and Budget adjustments to maximize performance.
Media Plan
Jul 7 - Aug 1 2025
Average Clicks
Average Clicks
Average Clicks
8,312
8,312
8,312
23.4%
23.4%
23.4%
02/11
02/11
02/11
02/12
02/12
02/12
02/13
02/13
02/13
02/14
02/14
02/14
02/15
02/15
02/15
02/16
02/16
02/16
02/17
02/17
02/17
02/18
02/18
02/18
02/19
02/19
02/19
02/20
02/20
02/20
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Humidifier - Cluster 2 - MAI - 0206
Impressions
Impressions
Impressions
Clicks
Clicks
Clicks
Cost
Cost
Cost
Performance reports & transparent optimizations
Performance reports & transparent optimizations
Gain clear visibility into performance while understanding exactly what's being optimized and why. Our platform combines actionable analytics with transparent AI-driven improvements.
Gain clear visibility into performance while understanding exactly what's being optimized and why. Our platform combines actionable analytics with transparent AI-driven improvements.
Easy-to-use Dashboard: Track all key metrics in one place with insights that show which SKUs or keywords drive results.
Easy-to-use Dashboard: Track all key metrics in one place with insights that show which SKUs or keywords drive results.
Daily Performance Summaries: Receive concise daily updates on your marketing plan's status with clear performance trends.
Daily Performance Summaries: Receive concise daily updates on your marketing plan's status with clear performance trends.
Transparent AI Actions: See exactly what changes MAI makes—from TargetROAS adjustments to product grouping—with justifications for every optimization.
Transparent AI Actions: See exactly what changes MAI makes—from TargetROAS adjustments to product grouping—with justifications for every optimization.
Your dedicated Marketing Analyst:
Your dedicated Marketing Analyst:
Get answers 24/7 to your marketing questions through a chat interface that deeply understands your business data and performance history.
Get answers 24/7 to your marketing questions through a chat interface that deeply understands your business data and performance history.
Instant Performance Insights: Ask questions like "Why did the ROAS decrease yesterday?" and receive immediate, data-backed answers.
Instant Performance Insights: Ask questions like "Why did the ROAS decrease yesterday?" and receive immediate, data-backed answers.
Custom Report Generation: Simply describe the metrics you want to see, and watch as tailored visualizations appear—no more wrestling with complex reporting tools.
Custom Report Generation: Simply describe the metrics you want to see, and watch as tailored visualizations appear—no more wrestling with complex reporting tools.
Time-Savings: What would take hours of manual data analysis happens in seconds, letting you make faster, better-informed marketing decisions.
Time-Savings: What would take hours of manual data analysis happens in seconds, letting you make faster, better-informed marketing decisions.
ROAS Performance Past Week
ROAS Performance Past Week
ROAS Performance Past Week
Here is a chart showing your daily ROAS performance over the past week. The trend shows consistent performance above 4.0 ROAS, with an improvement week over week.
Here is a chart showing your daily ROAS performance over the past week. The trend shows consistent performance above 4.0 ROAS, with an improvement week over week.
Here is a chart showing your daily ROAS performance over the past week. The trend shows consistent performance above 4.0 ROAS, with an improvement week over week.
Mon
Mon
Mon
Tue
Tue
Tue
Wed
Wed
Wed
Thu
Thu
Thu
Fri
Fri
Fri
Sat
Sat
Sat
Sun
Sun
Sun
4.0
4.0
4.0
2.0
2.0
2.0
0
0
0
Create a chart showing the ROAS of my marketing plan by day
Create a chart showing the ROAS of my marketing plan by day
Create a chart showing the ROAS of my marketing plan by day
CASE STUDIES
Proven performance across industries and objectives
Proven performance across industries and objectives

DREO: Scaling a DTC channel
Dreo sells small appliances. Looking to diversify outside Amazon, they benchmarked MAI with their existing marketing agency. MAI now manages all Google Ads spend.
173%
Higher conversion value and 12x marginal ROAS for MAI shopping campaigns vs. historical performance
49%
Higher ROAS for MAI search campaigns vs. historical performance
50%
More AI-driven bids and budget optimizations vs. manual actions from old marketing agency.

Velotric: Drive growth for new products
Velotric sells high value ebikes. They used MAI to scale their top line sales after launching new products:
139%
Higher ROAS for MAI campaigns vs. overall account.
70%
higher ROAS vs. historically best performing branded campaigns.
Daily performance updates provide visibility and confidence to CMO.

Flamingo: Breaking through a plateau
Flamingo sells fast fashion women's apparel. After struggling to scale their spend profitably on Google Ads, they onboarded MAI.
46%
Attributed sales and 3.1x marginal ROAS for MAI shopping campaigns vs. historical campaigns
44%
Less cost per click.
AI-Driven Campaign changes keep up with rapid changes to the catalog and launch of new SKUs.




DREO: Scaling a DTC channel
Dreo sells small appliances. Looking to diversify outside Amazon, they benchmarked MAI with their existing marketing agency. MAI now manages all Google Ads spend.
173%
Higher conversion value and 12x marginal ROAS for MAI shopping campaigns vs. historical performance
49%
Higher ROAS for MAI search campaigns vs. historical performance
50%
More AI-driven bids and budget optimizations vs. manual actions from old marketing agency.

Velotric: Drive growth for new products
Velotric sells high value ebikes. They used MAI to scale their top line sales after launching new products:
139%
Higher ROAS for MAI campaigns vs. overall account.
70%
higher ROAS vs. historically best performing branded campaigns.
Daily performance updates provide visibility and confidence to CMO.

Flamingo: Breaking through a plateau
Flamingo sells fast fashion women's apparel. After struggling to scale their spend profitably on Google Ads, they onboarded MAI.
46%
Attributed sales and 3.1x marginal ROAS for MAI shopping campaigns vs. historical campaigns
44%
Less cost per click.
AI-Driven Campaign changes keep up with rapid changes to the catalog and launch of new SKUs.




DREO: Scaling a DTC channel
Dreo sells small appliances. Looking to diversify outside Amazon, they benchmarked MAI with their existing marketing agency. MAI now manages all Google Ads spend.
173%
Higher conversion value and 12x marginal ROAS for MAI shopping campaigns vs. historical performance
49%
Higher ROAS for MAI search campaigns vs. historical performance
50%
More AI-driven bids and budget optimizations vs. manual actions from old marketing agency.

Velotric: Drive growth for new products
Velotric sells high value ebikes. They used MAI to scale their top line sales after launching new products:
139%
Higher ROAS for MAI campaigns vs. overall account.
70%
higher ROAS vs. historically best performing branded campaigns.
Daily performance updates provide visibility and confidence to CMO.

Flamingo: Breaking through a plateau
Flamingo sells fast fashion women's apparel. After struggling to scale their spend profitably on Google Ads, they onboarded MAI.
46%
Attributed sales and 3.1x marginal ROAS for MAI shopping campaigns vs. historical campaigns
44%
Less cost per click.
AI-Driven Campaign changes keep up with rapid changes to the catalog and launch of new SKUs.




DREO: Scaling a DTC channel
Dreo sells small appliances. Looking to diversify outside Amazon, they benchmarked MAI with their existing marketing agency. MAI now manages all Google Ads spend.
173%
Higher conversion value and 12x marginal ROAS for MAI shopping campaigns vs. historical performance
49%
Higher ROAS for MAI search campaigns vs. historical performance
50%
More AI-driven bids and budget optimizations vs. manual actions from old marketing agency.

Velotric: Drive growth for new products
Velotric sells high value ebikes. They used MAI to scale their top line sales after launching new products:
139%
Higher ROAS for MAI campaigns vs. overall account.
70%
higher ROAS vs. historically best performing branded campaigns.
Daily performance updates provide visibility and confidence to CMO.

Flamingo: Breaking through a plateau
Flamingo sells fast fashion women's apparel. After struggling to scale their spend profitably on Google Ads, they onboarded MAI.
46%
Attributed sales and 3.1x marginal ROAS for MAI shopping campaigns vs. historical campaigns
44%
Less cost per click.
AI-Driven Campaign changes keep up with rapid changes to the catalog and launch of new SKUs.



DREO: Scaling a DTC channel
Dreo sells small appliances. Looking to diversify outside Amazon, they benchmarked MAI with their existing marketing agency. MAI now manages all Google Ads spend.
173%
Higher conversion value and 12x marginal ROAS for MAI shopping campaigns vs. historical performance
49%
Higher ROAS for MAI search campaigns vs. historical performance
50%
More AI-driven bids and budget optimizations vs. manual actions from old marketing agency.

Velotric: Drive growth for new products
Velotric sells high value ebikes. They used MAI to scale their top line sales after launching new products:
139%
Higher ROAS for MAI campaigns vs. overall account.
70%
higher ROAS vs. historically best performing branded campaigns.
Daily performance updates provide visibility and confidence to CMO.

Flamingo: Breaking through a plateau
Flamingo sells fast fashion women's apparel. After struggling to scale their spend profitably on Google Ads, they onboarded MAI.
46%
Attributed sales and 3.1x marginal ROAS for MAI shopping campaigns vs. historical campaigns
44%
Less cost per click.
AI-Driven Campaign changes keep up with rapid changes to the catalog and launch of new SKUs.




WHAT'S NEW
WHAT'S NEW
MAI constantly improves
MAI constantly improves
Learn about our latest improvements across
our AI intelligence stack and core product.
This change log is where you’ll find all the latest improvements across our AI intelligence stack and core product.
May 1st, 2025
1. Budget Allocation Agent: Smarter Spending for Better Results
1. Budget Allocation Agent: Smarter Spending for Better Results
We are releasing our Budget Allocation Agent, designed to help you optimize how you distribute your
Google Ads budget across campaigns.
We are releasing our Budget Allocation Agent, designed to help you optimize how you distribute your Google Ads budget across campaigns.



What it does:
Performance Analysis – The agent analyzes the historical performance of all your campaigns, identifying which ones deliver the best return on your advertising investment.
Smart Budget Recommendations – Using a machine learning algorithm, the agent recommends how to redistribute your budget to maximize overall performance.
How the Algorithm Works:
The algorithm we use is inspired by how smart investors distribute their portfolios. It treats each of your advertising campaigns like options in an investment portfolio, constantly balancing two important needs:
Exploiting what works: It identifies your best-performing campaigns and allocates more budget to them based on their proven performance.
Exploring new opportunities: It reserves some budget for campaigns that might have potential but need more data to prove themselves.
Scale your Google Ads profitably
Scale your Google Ads profitably
Scale your Google Ads profitably
Grow your sales and get higher ROAS with complete transparency and none of the complexity.
Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Grow your sales and get higher ROAS with complete transparency and none of the complexity.Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Grow your sales and get higher ROAS with complete transparency and none of the complexity.Use MAI to launch new media plans, optimize campaigns 24/7 and receive daily reports of every change.
Book Demo
Book Demo
Book Demo
Discover the power of AI-driven Google Ads Management
© 2025 MAI
Discover the power of AI-driven Google Ads Management
© 2025 MAI
Discover the power of AI-driven Google Ads Management
© 2025 MAI